Granny Print Revival Marks Flower-Power Comeback in 2025 Fashion

JAKARTA  — The “granny print” trend vintage floral patterns reminiscent of 1970s wallpaper and lace-trimmed furnishings is staging a major comeback in global fashion as of late 2025. According to Glamour, the nostalgic motif is gaining traction across major collections and street style.

In its Nov. 2, 2025 feature, Glamour writes that this aesthetic “will triumph in the coming months,” describing granny print as “that typical floral print on jacquard fabric that you’d find in a grandmother’s living room in the 1970s.”

The magazine cites appearances of the motif during Paris Fashion Week and its rapid spread via celebrity endorsements.

In Indonesia, the motif is also visible in modest-wear segments. Local industry observers report that floral applications were prominent in looks at Jakarta Fashion Week 2025, with labels leveraging bold blooms as key elements in collections.

However, they note a distinction: “While the global granny print may lean into retro maximalism, modest-wear adapts floral motifs with more modern cuts, texture emphasis and modest silhouettes.”

Fashion analysts say the resurgence is driven by multiple factors: consumers seeking comfort and familiarity in uncertain times, a broader nostalgic trend across design, and designers mining archival motifs for fresh relevance.

“Fashion is entering its comfort era we’re embracing the old to feel new again,” commented a trend editor at Glamour.

Still, experts caution that not all floral trends are created equal. In modest-wear, the focus remains on wearability, cultural appropriateness and functionality (such as breathable fabrics and modest cuts), rather than a straight vintage wallpaper aesthetic. Industry commentary from Indonesia emphasises that motif alone does not define modest fashion; silhouette, fabric and accessibility are equally important.

Looking ahead, the granny print revival indicates that decorative, expressive motifs are back in fashion after years of minimalist dominance. For consumers and brands alike, it presents an opportunity to combine nostalgia with newness bringing forward-looking style into dialogue with retro charm. As one market analyst observed, “When wardrobe prints look like home textiles from decades past, you get emotional resonance and visual punch in one.”